GRAM
TK
TP4
MIG
GRAM
TK
TP4
MIG
23 January, 2026
In the heart of the Ligurian Riviera, the first THOK E-Bikes House of Brand is born.
THOK lands on the Ligurian Riviera, choosing Finale Ligure as the location for its first House of Brand, starting September 2025. An iconic city on the international mountain biking scene, where trails wind between sea and mountains, offering pure adrenaline, breathtaking views, and unforgettable adventures. With THOK, every season becomes an opportunity to experience mountain biking to the fullest, enjoying unique thrills and boundless freedom.
At the historic Evolve Finale store, a reference point for cycling enthusiasts, it will be possible to discover and test THOK e-MTBs all year round, supported by a highly skilled and passionate team.
For over ten years, Evolve has been guiding riders of all levels to explore the most exciting trails in the area, combining technical expertise, quality services, and a passion for the outdoors.
This partnership, combined with the House of Brand in Breuil-Cervinia/Cervino Ski Paradise, represents an important step in THOK’s strategy to strengthen its presence in leading international outdoor destinations. These are iconic locations, perfect for experiencing the authenticity and essence of the THOK brand in exclusive, cutting-edge settings that offer unique experiences.
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