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THOK E-Bikes and Cervino Ski Paradise

03 December, 2025

a new House of Brand is born at the foot of the Matterhorn.

A collaboration that enhances the outdoors all year round

THOK E-Bikes announces a partnership with Breuil-Cervinia/Cervino Ski Paradise, one of the most prestigious Alpine resorts. The agreement, active during both the summer and winter seasons, brings THOK’s premium e-MTBs into the heart of an area that offers a perfect mountain experience 365 days a year. A synergy built on shared values: innovation, quality, and a forward-thinking vision of outdoor activities.

THOK e-MTBs in the Bike Park and new activities for riders and visitors

The collaboration will introduce test rides, openings and dedicated events, demos, and the development of new trails. Part of the Bike Park will be renewed, with the shared goal of offering greater accessibility and fun in the coming summer season.

Additionally, spring will see the launch of the Bike Park’s official rental service, managed directly by Cervino Ski Paradise and equipped with THOK e-MTBs: a service designed to further elevate the visitor experience and strengthen Cervino Ski Paradise’s status as a landmark destination for e-mountain biking.

THOK and CERVINIA SKI PARADISE

During the winter season, it will be possible to discover and admire THOK e-MTBs positioned in strategic spots near lift stations, transformed for the occasion into true open-air showrooms. Skiers will also be able to test the electric bikes on snow, enjoying a unique and immersive experience.

Stay tuned: numerous surprises are on the way for mountain lovers and regular visitors of the resort.

The House of Brand strategy reaches high altitude

This new alliance represents a significant step in THOK’s House of Brand strategy, aimed at establishing a presence in the best outdoor destinations worldwide. After Finale Ligure, home to the first House of Brand active since September 2025, Cervinia becomes the mountain House of Brand: an iconic and authentic place, rich in history, where the THOK style, technology, and experience can be fully lived.