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Thok news - THOK E-Bikes in Finale Ligure

THOK E-Bikes in Finale Ligure

23 January, 2026

In the heart of the Ligurian Riviera, the first THOK E-Bikes House of Brand comes to life.

BETWEEN SEA AND MOUNTAINS: BOUNDLESS ADVENTURES

BETWEEN SEA AND MOUNTAINS: BOUNDLESS ADVENTURES

THOK lands on the Ligurian Riviera, choosing Finale Ligure as the location for its first House of Brand, starting in September 2025. An iconic town on the international mountain biking scene, where trails wind between sea and mountains, delivering pure adrenaline, breathtaking views, and unforgettable adventures. With THOK, every season becomes an opportunity to experience mountain biking at its fullest, through unique emotions and unlimited freedom.

PERFORMANCE AND ADVENTURE

PERFORMANCE AND ADVENTURE

At the historic Evolve Finale store, a key reference point for cycling enthusiasts, visitors will be able to discover and test THOK e-MTBs and their latest innovations and performance all year round, supported by a highly qualified and passionate team.
For over ten years, Evolve has guided riders of all levels in discovering the most exciting routes in the area, combining technical expertise, high-quality services, and a deep passion for the outdoors.

THE HOUSE OF BRAND STRATEGY

THE HOUSE OF BRAND STRATEGY

This partnership, together with the House of Brand in Breuil-Cervinia / Cervino Ski Paradise, represents an important step in THOK’s strategy to strengthen its presence in leading outdoor destinations worldwide. These are iconic locations, ideal for experiencing the authenticity and essence of the THOK brand in exclusive, cutting-edge settings designed to deliver truly unique experiences.

 

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